IFA forced to take \'innovative\' new shape

30.04.2020

As Covid-19 continues to affect all aspects of life, the tech industry is having to rethink its method of unveiling new products and services. Many high-profile tech conferences have either moved online or been cancelled outright as a result of the pandemic, so organisers have had to get creative.

IFA Berlin, one of Europe's most prestigious tech shows, is the latest to be disrupted. According to organisers, the show will not be cancelled, but has been forced to adopt an "innovative new concept" - whatever that might mean.

Back in February, Mobile World Conference’s cancellation tipped the first domino of many that have fallen since, and it’s a trend that's likely to continue until the spread of the coronavirus pandemic is contained.